Be a sampling pro!
Following the instructions below EXACTLY typically gives you an 80% attendance rate at your classes, more enrollments, & makes setting people up on LRP a breeze!
{ ex. if 10 sampled people are invited to class, 8 will come & 6 will enroll! }
Samples are free
ONE oil sample at a time (otherwise it’s too overwhelming & they won’t know which worked). The only exception to this rule is if you’re mailing the sample. To save on shipping costs you may ship two samples, but be sure to instruct them to only use one at a time. Here are some inexpensive 5x7 mailers for shipping samples in.
ONE health concern at a time
Ask for their top 3 health concerns, then choose to sample the one for which you know they will see a quick result using the oil you give them.
10-15 drops in the sample container (enough for a few applications)
Top oils for sampling: Deep Blue, Wild Orange, Peppermint, Lavender, DigestZen, & OnGuard. They each typically have a quick response. Always remind your contact that just like with medications, every body is different … what works for one person may not be the best for another. “If this isn’t the right oil for you don’t worry. If you’re as patient with oils as you are with medication, we’ll find the best oil for your health concern.”
Include an essential oil usage guide with the sample (see our Fast Start Supplies page for links)
Enlist the help of your kids or teens in your area for packaging samples … great way for them to earn some extra money & for you to put your time into business items only YOU can do.
Wait for your customer to have a great experience with a sample BEFORE inviting them to a class. NOTE: It’s still a ‘win’ if their health concern improves - it doesn’t have to solve it completely. If they notice a difference, invite them to a class. Also, there may be times when you invite someone to a class without sampling, but the ideal situation is to have them have a good experience with a sample first.
Qualifying someone for a sample:
What does it mean to “qualify someone for a sample”?
It means you only want to sample people who are serious about solving their health concerns. Qualifying someone for your sample is the best way to ensure you don’t waste your time or your money.
How do we qualify someone?
When someone requests a sample - send them a video first (this is a great one) & ask them what they most liked about it. If they don’t respond, don’t send the sample.
Once you’ve qualified someone:
Send out a few samples most likely to help them with the health concern they chose. Always have a “call to action” with your sample (ie. come to a class, or a time to follow-up). If they’ll be attending an online class (vs. in-person) it’s great to include a class handout with their sample package.
Inexpensive way to ship your sample packages:
I like using PirateShip to ship packages. It’s way cheaper than the post office & I don’t have to wait in line to ship.
Have a tracking system for keeping track of people you’ve sampled. Here’s a great one.
Offer to sample on social media
Use social media to get the word out to those who might be interested. Include a great graphic to include & say something like this:
Hey … would you like to experience a doTERRA essential oil sample to help with your top health priority?
Maybe you’ve been considering a starter kit but you’ve seen the various brands & aren’t sure about the differences?
I’d love to gift you a sample experience 🙌. Simply fill in the form here: https://www.thatslife-danette.com/samplerequest (or click the link in my bio)
You’re also invited to my next online oils masterclass. Visit my community class page for more info at: https://www.thatslife-danette.com/classroom
I’d love to hear from you in the comments - what is 1 health concern you’d love to solve with a natural solution if you could?👇
THE PROCESS
Here’s my process if you would like ideas …
I let people know I sample in every place I can:
👉 On my website
👉 Social media
👉 My educational newsletter
👉 Any place I’m offering classes (the best outcome at classes comes from those who were sampled previous to the class)
Once they request a sample through my form:
👉 They receive an automated email from me. Once I qualify them (see above) I package up their samples & shoot them a link to this usage page.
👉 I add them to a new segment in Flodesk called ‘sample experience’ & this puts them into an automated email sequence:
EMAIL #1 - automatically sends 2 hrs after I add them
EMAIL #2 - automatically sends 14 days after email #1
EMAIL #3 - automatically sends 10 days after email #2
👉 I hold onto any email conversations I’ve had with someone (drag them into a folder in my email). Once they finish the Sample Experience, I add them to a “warm market” segment to receive an educational email from me once a week (you decide how often…weekly or monthly - but you want to stay in contact).
NOTE: I use Flodesk as my email platform. It allows me to automate & create beautiful emails very simply. You can lock in a discounted rate of only $19/month (which is half-price) through this link.
What’s in the sample package?
Two 1/4-dram size vials of oil. When sampling to someone in person, I only give one sample. But when mailing samples I include two samples. That way if the first oil doesn’t have the outcome their looking for, there’s a second oil to try. This saves on shipping a second sample out to them.
A mini usage guide. That lets them see all the other amazing examples of what oils can help with.
A business card & handwritten note from me!💌
I put a thin layer of bubble wrap around the samples, put everything into a 5x7 poly mailer, & stick a $1.27 stamp on the package. I don’t offer samples worldwide.
Links to sampling supplies:
CLICK HERE to go to the Fast Start Supply page for quick access to links for sampling supplies.
TRACKING CONTACTS:
Download a printable tracker HERE
Download a virtual tracker if you prefer HERE. Follow the instructions to make your own copy to be able to fill in. This is a place to check in daily to see who you need to connect with! Use the Memory Jogger to help you fill the tracker out with people to contact. Take your tracker on-the-go by downloading the free Google Sheets app so it’s always accessible on your phone!
Set Proper Expectations:
“Essential Oils are similar to medication in this way...When you have an ailment & you go to the doctor & receive a prescription & if you use it and it doesn’t work, you usually don’t think to yourself ‘I’m never going to try medication again because it’s all useless.’What you think is ‘That medication didn’t work well on my body so I need to go back to the doctor & ask him for something different.’ We KNOW this. We understand that medications affect people differently. Essential Oils are similar in the fact that each oil is not going to have the exact same effect on every single person. So if you use an oil & don’t get the results you're looking for, that’s OK, we can try something else. If you’re as patient with Essential Oils as you are with medication we’ll find something that’s safer, cheaper & more effective for you.”
Tell them how to use it & what to look for:
“Here’s what you’re going to do: When you’re getting into bed tonight, rub a few drops of this Serenity oil onto your temples. Also graze your pillow with your fingertips. As you lay down & take slow, deep breaths, you’ll feel a wonderful calm come over you. You should feel more relaxed, & you should sleep better. But remember if you don’t get the results you’re hoping for we can try something else. I’ll call you in two days to see how it goes. Around when is the best time to call?”
Explain the Mini-Usage Guide:
“Oh & I also wanted to gift you this usage guide- it’s an essential oil reference guide. Have a look through it & learn some of the simple ways you can use essential oils for the most common ailments.”
Let them know their package is on its way:
You can send them an explanation at the time you ship their package to let them know it’s been shipped, but also to let them know what to expect in the package …
OPTION #1:
Hey {NAME}
So great to connect with you!!
I’d love to package up a few samples for you to try based on what you shared below:
SAMPLE 1: { include description from below }
SAMPLE 2: { include description from below }
I know you will absolutely love these oils - it’s such an incredible feeling to have natural tools at your fingertips! When you’re ready to get started - I’ve explained the simple purchasing steps right here. I’ll check back in with you next week to see that they arrived safely.
OPTION #2:
Hi {NAME}
I’m so excited to share these doTERRA essential oils samples with you based on our first conversation. I’ve included in your package some great usage info on the oils, so you can see all the opportunities that exist to help others in their healthcare.
There’s over 200 different essential oil companies in North America - but they vary greatly in their chemical constituents. In fact about 98% of these other companies are only interested in the aromatic effects of their oils - many of them use synthetics to create that aroma. There are 3 reasons I chose to use doTERRA in my home + coaching:
All doTERRA oils are independently tested through 54 processes to ensure that the CPTG label represents the purest & most potent oils on the market today.
The oils are sourced across the globe where the plant grows abundantly, since that’s where the highest chemical constituent will be found for that plant.
The company culture is incredible. This was what drew me the most - I feel very aligned with the vision they have & the impact they’re having on the world. I believe that your ‘vibe attracts your tribe’ and this is so evident in doTERRA.
It’s because of these 3 things that they become the largest essential oil company in the world in just 7 years of operating. They have the respect of both the growing community across the globe & the medical community where the opportunity to use a therapeutic grade oil is evident in research & practice.
I know once you take the caps off - you’ll see the difference right away. I’ve included a few ways I personally like to use the oils I’ve chosen for you. Each vial has between 10-15 drops which is about 10 applications:
Sample 1
Sample 2
Enjoy! And I look forward to chatting with you again on {xxxx} to go over any questions you have.
Description of oils to include in your script:
You’ll only include explanations for the two oils you selected to include in their package …
Slim + Sassy Metabolic Blend: This blend of citrus oils, peppermint & cinnamon bark is so refreshing & helps to cleanse toxins out of fat cells in the body so weight can be shed. Add 1-2 drops to your glass of water 2-3x a day. Can also be applied topically after dry skin brushing the area.
Peppermint: Sourced from Washington where the highest amount of menthol is found in the peppermint leaves. My favorite essential oil for relieving tension headaches (apply 1 drop to your hand & rub hands together. Take a deep inhale & then massage into temples) It’s also fantastic to add a drop to your drinking water - especially if you feel bloated/gassy.
Lavender: Sourced from France + Bulgaria … this is the swiss army knives of essential oils! A beautifying & calming oil - I love to add just 1 drop to a little jojoba or olive oil & massage into my skin at night after cleansing. Also just a drop on your pillow will encourage deeper sleep or add a few drops to felt dryer balls when your clothes are in the dryer. Lavender is amazing for skin irritations & for creating a sense of calm. I diffuse 3-4 drops in the diffuser every night before bed, add a drop to my skin oil at night, add 1-2 drops to some epsom salts in a child’s bath & use it along with Melaleuca (Tea Tree) on a cotton ball in the ear for any aches. It is not well known - but most of the lavender oil sold in North America today is actually a hybrid called lavandin which is grown & distilled in China. This is what leads to a cheaper price point on store shelves. This is not the same as true Lavender & will not give the same result.
Adaptiv {Calming Blend}: This is my fave scent to wear daily in place of toxic fragrance. It’s so uplifting to apply to your pulse points or diffuse in the house! You can either apply 1-2 drops direct to your pulse points, or dilute 1-2 drops in 1 tbsp of a beautiful carrier oil such as jojoba or fractionated coconut oil & apply to your neck + chest.
Lemon: is very cleansing - whether internally to assist through detox programs (1 drop in a glass of water), or diffused to clean the air. Clean fruits + veggies by adding 2-3 drops to a soaking bowl of produce. Make a simple all-purpose cleaner (add 10 drops lemon to 1/4c vinegar, 1 tsp baking soda & 1/2c water). And many have experienced emotional clearing with it as well. *Note that lemon oil creates photosensitivity in the sun so don’t apply it topically on the skin if you’ll be out in the sun within 24hrs of application.
Wild Orange: Sourced from the Dominican Republic & the oil is expressed from the peel. It’s powerful aroma is energizing & uplifting when diffused or added to the palm of your hand to breathe in. It supports toxin elimination from the body & stimulates the lymphatic system. I like to add 1 drop to sparkling water, smoothies & greek yogurt to flavor without needing sugar! It supports toxin elimination from the body & stimulates the lymphatic system. It’s also excellent for disinfecting … you can add a few drops to your diffuser to cleanse the air (here’s a great diffuser blend document that you may want to bookmark) or add 10 drops to 1/2c vinegar + 1/2c water and voila - instant all purpose cleaner!
Rosemary: One of the most recommended essential oils for boosting focus + concentration. Apply a drop to the middle of your forehead or diffuse.
Frankincense: This is known as the “king of the oils” & is so rich in compounds that it can be used for so many things in the body - primarily for inflammation, mental health & promoting skin turnover. I like to apply 1 drop to my skin oils at night to apply to wrinkles.
Balance {grounding blend}: This powerful blend of spruce, rosewood, frankincense & blue tansy promotes tranquility, connectedness, well-being & has a powerful effect on the central nervous system. I like to apply 1 drop to the back of my neck throughout the day & the bottom of each foot in the morning.
Deep Blue {soothing blend}: This is a game changer for anyone who experiences sore, tired, aching muscles & joints. The chemical constituents penetrate deep into the tissues to reduce discomfort. I love to use this for menstrual cramps or soreness post-workout. I just add 1-2 drops to a 1 tsp of carrier oil & massage into the area.
OnGuard {immunity blend}: Helps support immune function - especially when you feel those first signs of a threat to your health coming on! I like to add 2-3 drops to a diffuser so that everyone breathing it in gets the benefits - but if you don’t have a diffuser yet, you can simply add 1 drop to about a tsp of olive oil & massage into bottoms of feet. If you have a sore throat you can add 1 drop to a little shot glass of water & gargle/swallow. I also like to oil pull with it - by adding 1 drop to a tsp of coconut oil & swishing it around in my mouth for up to 20 min in the morning. And for the kids - it’s great to support their immune systems especially heading into the next season - just take 1 drop of OnGuard, add to 1 tsp olive oil & massage into the bottom of their foot or back. It’s amazing!
You could print one of these cards for each sample & remind them to put the sample where they’ll remember to use it. They can set it on top of the card so they have the instructions on hand easily.
👉 NOTE: If you aren’t sure what oil to sample for a certain health goal or ailment check out these resources:
doTERRA Solutions page
Everything Essential website
Essential Life Book or App
Follow Up With Them:
Hi {NAME}
How are you?
I wanted to follow up & see how you’re enjoying the samples I gave you recently.
What was your experience?
How did it help with _____? (keep notes on what sample you gave)
Do you have questions about how to use the oils?
Here's some additional ways you can use that sample...
There’s additional oils I think you’d really enjoy that’ll help you & your family with your health goals & needs. I love to have a kit of oils at my fingertips to help us with whatever comes up in our family- allergies, sore throats, bee stings, etc.
My favorite way to help my friends is to help them get the oils at wholesale.
Would you be interested in a wholesale membership so you can save 25%? dōTERRA has a great collection of oils sold in kits which actually INCLUDE the wholesale membership for FREE. (include link to starter kits)
Do you have any questions about the kits?
If people aren’t ready to place a kit order then say:
Ok no problem, I just wanted to give you an opportunity to get oils before I close my orders this month.
Would you be interested in future classes on oils that I’m doing?
Using Facebook / Insta to sample:
1. Reconnect with the person, ask all about them & how they’ve been.
2. When they ask how you’ve been, talk about your family etc, but then give them a short version of your product story.
3. Then say "I'm putting together some essential oil gift packages this month with some of the essential oils that we use (be relevant to their challenges or needs). WOULD IT BE OKAY IF I SENT YOU A GIFT PACKAGE?
(not would you like or do you mind, you must say "would it be okay". No one says no to that phrase)
4. Grab their address & let them know you’d like to make sure & explain how to use them & a couple precautions & ask "Would it be okay if I called you when the gift package arrived? Plus, I’d love to talk & catch up.
(It's important to get their number otherwise you are mailing them a $3 package with no real way to follow up)
So what are you sending them?
1. A-Z guide or applicable pdf related to their specific health challenges
2. 2-3 high impact oils: deep blue, wild orange, serenity, balance, peppermint etc. Oils that have an immediate impact.
Find biz partners through referrals:
1. Reconnect with the person, ask all about them & how they’ve been.
2. When they ask how you’ve been, talk about your family etc, but then give them a short version of your business story.
3. "I know you’re probably too busy, but I wanted to see if you could help me keep an eye out or introduce me to someone in _________(City) that I could work with & potentially interview. We’ve been wanting to work closely with the right person in ___________ (City) but want to be very particular because we’ll be investing a lot of time & resources into helping them grow this business as one of our partners. We want to make sure it's the right person.
Here’s what I'm looking for: (Optional)
1. Someone who is cause-oriented. Meaning they appreciate their 9-5, because it pays the bills, but would really like to create a business around a cause that really helps people.
2. Someone who has a passion for educating & teaching.
3. Someone who is passionate about natural health.
(I tend to keep the "here is what I'm looking for, pretty basic so it doesn't overwhelm them & sometimes I don't even mention it, because it's really for them & I just want them to think about it. )
TO SUMMARIZE THE PROCESS …
You can print the chart below here.
